#016: The Niche Myth: Why You DON'T Need to Specialize to Launch a Successful Writing Business

One of the biggest factors that holds back new and aspiring freelance writers is the idea that they have to find their niche before they launch. This "niche quest" tends to do more damage than good. It creates confusion, stalls progress and kills momentum. Don't get me wrong. Having a niche or a specific target market is a good idea. But it's not a prerequisite for launching your commercial writing business. In this episode I give you a simple framework and a series of questions to determine if you should define a niche ... how to find one that makes sense ... and what to do if you can't come up with anything viable.

Om Podcasten

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.