#047: How to Use Public Speaking to Land B2B Writing Clients

Creating a smart prospecting strategy is very much like assembling a solid, diversified investment portfolio. And just like the world of investments has countless options, there are many prospecting and self-promotional tactics available to today's freelance writer. Too many, in fact! But one tactic that we don't talk about enough is public speaking. And more specifically, delivering talks to groups and organizations. In this show, I interview someone who's landed a great deal of freelance work with this idea: my colleague Steve Slaunwhite. Steve shares what he likes best about this particular type of self-promotion, whom this strategy is best-suited for, the steps to take to make this work, and how you can get started today.

Om Podcasten

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.