#053: Building Up the Courage to Go After Bigger Clients

If you want to generate a high income as a freelance writer, you won't get there by doing lots of $500 projects for small clients. Sure, you can work long hours and bring in some big numbers. But it won't be long before you burn out. To earn a comfortable six-figure income AND have the freedom and flexibility to enjoy the fruits of your labor you HAVE to start working with bigger clients. One big client can easily replace two, three or even four smaller clients. Plus, they're often easier to work with. They have more work. And they're not as price-sensitive as smaller clients. So why do so many freelance writers avoid them? One word: FEAR! We might tell ourselves that it's other things. But at the core, the biggest reason we don't go after bigger fish is just plain, old-fashioned fear. In this episode you'll hear from Mary Rose Maguire, an Ohio-based freelance writer who recently broke through these fears and insecurities to go after (and land!) her largest client ever. She explains how she did it, how the overcame her fears and insecurities, and what she's learned about herself in the process.

Om Podcasten

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.