Talk of the House: The Creator Economy in 2023

Move over influencers, it's called the creator economy now. The sheer number of aspiring creators is at an all-time high, the playground is larger than ever, and brands are ready to build more meaningful partnerships with content creators.  Where is the creator economy heading to as a whole in 2023? Here's what we discuss:Who gets to be called a creator and why the definition is not what you might thinkWhat we are looking for in creators when working in advertisingOur predictions on what will happen next in the creator spaceLiked the episode? Pen us a little review, send some stars (five, please!), and find us on all the socials at @itshouseofcontent.Follow House of Content on TikTok , Youtube, and Instagram.

Om Podcasten

Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.