15: The Waffle House Index

When a disaster hits the South, chances are the local Waffle House will be back open in no time. The 24-hour breakfast chain is so good at responding to storms that FEMA uses it to determine where to deploy disaster aid. How does Waffle House get up and running so quickly? PLUS: Customer Service takes on Heinz and the mystery of the 57 Varieties.

Om Podcasten

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.

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