4: Trader Joe's No-Buck Chuck

Trader Joe’s "Two-Buck Chuck" is the wine that got many of us through college. But when we found out that “Chuck” – or Charles Shaw – is a real guy, we had to know more. Turns out the real Charles Shaw has a wild winemaking past full of gambles, heartbreak, and cruel ironies. PLUS: Product Misplacement with Mindy Eskow.

Om Podcasten

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.

More information at www.businessinsider.com/household-name