Can a brand be everywhere? Omnichannel, insight, & consumer experience w/ Oz Etzioni & Cleber Dantas

What is a brand’s voice on a particular channel? Can a brand really be everywhere? Why do people hate ads? In this episode of IBM thinkLeaders podcast, we are joined by guests Oz Etzioni (CEO of Clinch) & Cleber Dantas (Global Martech Director at Anheuser-Busch InBev). We talk to Oz and Cleber about the future of cookies, how AI can be used to optimize data use, and the need for teams to develop a newsroom mindset. Connect with us @IBMthinkLeaders @ozetzioni @cleber7dantas “There was a huge race to collect a lot of data and know more and more about the consumer. Now the big task and challenge is, “What do you do with that data? How do we execute on that data?”’ -Oz Etzioni, CEO of Clinch “You cannot just be in a channel, and promote the content one week and then one month later you promote again. You need to be actively participating in it.” -Cleber Dantas, Global Martech Director at Anheuser-Busch InBev

Om Podcasten

thinkLeaders tells the stories behind AI and business transformation through engaging interviews with top entrepreneurs, technologists, and researchers at the forefront of disruption. Join host Amanda Thurston as she and her guests offer insights and advice on strategic, data-driven leadership, and innovation. It is a deep dive into emerging technologies that unpacks and explains the issues, having some fun along the way. Brought to you by IBM. This channel is managed by Serena Peters and Amanda Thurston, and follows IBM Social Computing Guidelines (www.ibm.com/blogs/zz/en/guidelines.html). We reserve the right to delete comments that are offensive or suggestive, personal attacks, anonymous, wildly off-topic, spam or advertisements.