In Clear Focus: Customer Experience Strategy

In Clear Focus: When it comes to delivering effective customer experiences, 9 in 10 marketers believe humans are more effective than automation. In this week's episode, CX expert John Gusiff of Customer Centric Solutions LLC discusses some of the ways in which brands can harness customer experience strategy for growth. John shares his research methodologies and how Design Thinking and Jobs To Be Done frameworks have informed his approach to designing differentiated customer experiences.

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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.