Building, Because That's What Women Do

Ariel Pasternak and Atara Bernstein are the co-founders of Pineapple Collaborative, a company on a mission to connect and celebrate women who love food. What started as community builder, is now a full-fledged "lifestyle brand" as the duo launched their first pantry products DTC last year. On this episode of ITS, Ali, Atara and Ariel talk true community, shifting from a service business to a product business, and why "selling something" doesn't mean you're not building a true community.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.