42. [Listen to Them] Are you using your brand’s power for good? How marketing impacts the way consumers feel about themselves

Brands have a lot of power. Whether you are intentional about how you use it or not, your products, visuals, communications, and the experiences you deliver have an impact on the way consumers feel. Make sure that impact is one you desire to have. In this episode, consumers talk about the power brands have on influencing consumers, and what they can and should do to use that power for good. Go to www.listentothem.co to find all the episodes in this series, and to get details about the live workshops February 22-24 [Get instant access to the replays when you sign-up] to develop action plans based upon the learnings from these episodes. Get the transcript here Get the Inclusion & Marketing newsletter

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.