5. Strategies to build a brand that serves a broader group of customers with Tevia Celli

Tevia has been in the fitness business for 18+ years, and in today’s episode, I talk to her about her role in creating a more inclusive space in the fitness world. We cover: What inclusive means in the fitness world, price inclusivity, location inclusivity, and how all of those play a factor in Tevia’s business Tevia’s experience running her own Cycling Studio and how she broke down norms by bringing on a more unique set of instructors than what the industry standard used to be How CycleBar creates a community bound by inclusivity specifically by working outside of the studio walls CycleBars work in fundraising for different causes including MS, environmental damaged areas, and riders who are in need Get the episode transcript here Get the Inclusion & Marketing newsletter

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.