Last Touch, Media Mix and Incrementality Measurement

In this (short) episode, I'm talking about the differences between 3 methods of measurement: Last Touch, Media Mix, and Incrementality Measurement. There has been a lot of confusion between these, so I wanted to provide clarity and a comparison between these methods. (music: Bensound.com)

Om Podcasten

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the mobile advertising industry, mobile measurement, attribution, analytics and other industry insights. Brought to you by Maor Sadra, an adtech veteran (almost an old-timer), having been active in the desktop and mobile space for the past 20 years.