Turning $100 into $52,000 selling handmade candles DTC - Dianna Allen, TERRA

How do you turn $100 into $52,000 in revenue selling candles? Well, Dianna Allen, previously of Budget Meal Planner fame, did exactly this. She's been so successful selling these candles that in October 2020, she went full time on her DTC brand, TERRA. In this episode, we talk about the steps she took to get here.

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Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income. Episodes every Tuesday.