The Demise Of BECCA Cosmetics: What Makes A Brand Irrelevant In 2021?
In this week's episode, we explore what led to BECCA Cosmetics closing after nearly 20 years in business. We dive into influencer marketing vs. celebrity ambassadorships, innovation vs. sticking with the status quo, and aim to answer the question: What makes a brand relevant— or rather, irrelevant— in 2021? Anonymous survey to help improve Renegade: https://docs.google.com/forms/d/e/1FAIpQLSfqt51o-972R7uf13vXOf99nywgJvtZamZWRYFyap1dBWDngw/viewform?usp=sf_link Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Follow us: https://www.instagram.com/centennialbeauty/?hl=en Join our closed FB group: https://www.facebook.com/groups/3178046912258044 Viral news recap: James Charles denies allegations that he groomed and knowingly sexted a 16-year-old fan Twitter announces Super Follow German radio host compares BTS to the coronavirus Taylor Swift responds to Ginny & Georgia’s sexist joke about her dating life Golden Globes recap Recommendation: Behind Her Eyes (Netflix) Articles mentioned: https://www.vulture.com/article/ginny-and-georgia-review-netflix-series.html https://www.smh.com.au/culture/movies/timesupglobes-racism-row-takes-centre-stage-at-the-golden-globes-20210301-p576su.html https://www.businessoffashion.com/articles/beauty/why-estee-lauder-is-shutting-down-becca-cosmetics