Cause-led Influencer Marketing w/ Neve Fear-Smith @ Talking Influence

Today's consumers are putting pressure on brands to take a stand on important social issues. With social media being a prime channel for communication among consumers, brands and influencers - this is a quickly emerging trend that brands need to pay attention to. Especially so within influencer marketing. But how do you approach this delicately as a brand?   In this week's episode, we have Neve Fear-Smith from Talking Influence - one of the thought leading B2B publications which covers topics surrounding the influencer marketing industry.  At Talking Influence, Neve is covering emerging industry topics and making sure industry professionals are keeping up-to-date with the latest insights. Today, Neve is with us in the studio to share her advice around cause-led influencer marketing.    We’ll be talking about: Best practice example of cause-led influencer marketing How brands should approach social causes  What makes a successful cause-led collaboration

Om Podcasten

Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com