Kite Consulting Milk Market Update & Buying Behaviour & Brands

Hosts Ben Eagle & Will Evans are joined on this weeks podcast by marketeer & dairy farmer’s son; Harry Evans who, alongside Becki Leach, discusses human psychology, branding and buying behaviour & why marketing the health benefits of milk might not be the best way to increase the appreciation or consumption of dairy & milk! This week Chris Walkland not only gives us the usual milk market update but a suggestion for a podcast jingle too.

Om Podcasten

Kite Consulting provide business services to the entire food supply chain, from farmer to retailer and are widely recognised as one of the UK’s leading dairy consultancy companies.