Atlantic Lottery Extends Customers’ Play Experience

Send us a text Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador. Atlantic Lottery won a Bronze in the Loyalty Program Design at the recent Loyalty360 Awards in partnership with Splashdot. Mark Johnson, CEO of Loyalty360, recently spoke with Leger about their engagement progra...

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Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.