HT1096 - Motivations of the Consumer

It's a valuable exercise to look at your own work and think about it from the point of view of your audience. The most fundamental question that the audience will always bring to a viewing experience is WIIFM — "What's in it for me?" How will looking at your work make their life happier, healthier, wiser, more fulfilling, more fun, more complete, or more secure?

Om Podcasten

Random Observations on Art, Photography, and the Creative Process. These short 2-4 minute talks focus on the creative process in fine art photography. LensWork editor Brooks Jensen side-steps techno-talk and artspeak to offer a stimulating mix of ideas, experience, and observations from his 35 years as a fine art photographer, writer, and publisher. Topics include a wide range of subjects from finding subject matter to presenting your work and building an audience. Brooks Jensen is the publisher of LensWork, one of the world's most respected and award-winning photography publications, known for its museum-book quality printing and luxurious design. LensWork has subscribers in over 73 countries. His latest books are "The Creative Life in Photography" (2013) and "Looking at Images (2014).