#616: Aiming to Understand the Customer: Tech to take a 360 Degree View
Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group,Bill Hanifin, and his CMO, Aaron Dauphinee continue their technology-focused conversation this week in the Wiser Loyalty podcast series for Let’s Talk Loyalty.In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Additionally, you can expect that each month they cover content from one of the core courses and this month it is around Loyalty Technologies (course 109).In this week’s episode Bill and Aaron outline what it means to take a 360 degree view of the customer and then sketch out a topline blueprint of technology considerations that need to come together to shape a fulsome view on the customers behaviors and interactions with your brand. Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer**********************************************************************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com