#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
Levels' Head of Growth, Ben Grynol, and Andy Schabelman, one of the first 30 employees at Airbnb who led their international expansion initiatives, sat down to discuss the nuances and complexities of scaling companies in new markets. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (3:11) - The grassroots growth of Airbnb (4:45) - Looking beyond transactional growth (10:08) - Tailing product to different cultures (11:59) - Go beyond localization (15:23) - Two methods of international growth (18:14) - Different countries need a unique order of operations (21:17) - Embrace a period of exploration (30:23) - Keep an open mind (32:07) - Learn from user behavior Transcripts & Show Notes