Trade Secrets of Top Listing Agents: How to Dominate Your Real Estate Market w/Terri Fenelon, James Hern, and Renee White

In today’s episode of the Live UNREAL w/Glover U Podcast, we are joined by a panel of three agents who are killing it in their listing-based businesses. Terri Fenelon, James Hern, and Renee White share with Jeff Glover what they are doing to succeed at such a high level, along with tactics agents can implement in their own businesses. We’re highlighting listings-based, listings-focused agents who are doing amazing things in their own markets, and running really great sales operations. You’ll learn the power of focusing on luxury, using events to add value and generate leads, and how to gain market share. You’ll also learn: The strategy that will allow you to go from showing assistant to buyers’ agent to listing agent in only three years How to break into luxury real estate Ways to add value to your database and how to get listing leads from it How to grow your market share   Quotes  Every time you tell someone something you’re going to do, it’s another layer of accountability. -Jeff Glover   If you want to break into luxury, know the product. -Terri Fenelon  There’s nothing more important than the people you’ve already done business with, the people who already know, like, and trust you. -James Hern  You can build a big listing business by letting go of buyers. -Jeff Glover     Key Points  How Terri Fenelon uses postcards to dominate her neighborhood  Just listed and just sold postcards are not effective unless it’s a repeat pattern. Terri Fenelon is constantly blanketing her neighborhood with postcards, and she is succeeding because she is consistent.    Turning client events into a lead source  James Hern’s team generates up to 90 leads and 25 transactions from client events. He believes that the invitation is the most powerful piece of this strategy because it makes people feel honored and valued, and often that’s enough for them to refer you.    How to grow your market share by adding value  Renee White is focused on adding so much value to her local market that it makes it easy for her to make an ask. With a GCI of over $150 million on 200 units, it’s clear that she has a ridiculously high market share, driven by value-add strategies.

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Not just another Real Estate podcast filled with interviews and confusing, conflicting messages. 18 year veteran to the business and #1 agent in the state of Michigan (Top 25 in the Nation), Realtor, Jeff Glover shares with listeners EXACTLY what he and his team do to average between 900-1,000 closings annually. Jeff doesn't just have "big team", he actually walks the talk still to this day, closing over 100 homes a year himself personally! Tune in each week to a new episode of proven and immediately actionable strategies used by Jeff and his team on a daily basis.