MC085: How your Company Story Leads to Relationship Building

Welcome to another episode of MakingChips. On this episode, we welcome Julie Poulos of Red Caffeine back to our show. Julie talks with us about the importance of telling your company's story while building relationships. We also discuss takeaways from IMTS, marketing automation, and Julie shares some tips on prospecting. Early on in the show we welcome Chuck Rigali of Alro Steel to our MakingChips studio to talk about Super Square precision mill blocks. Episode Structure: [00:15] - Episode Preview [02:49] - New Wave of Manufacturing [03:57] - Welcome Chuck Rigali [05:46] - Super Square [07:40] - Square and Parallel [08:40] - Raw Material [10:16] - Costs [11:23] - Julie Poulous [12:04] - Takeaways from IMTS [13:15] - Telling Your Story [15:04] - Making a Connection [17:05] - Organizing and Analyzing [19:45] - Marketing Automation [21:11] - Episode Conclusion Mentioned in this Episode: Alro Steel  Chuck Rigali | LinkedIn Red Caffeine Julie Poulos | LinkedIn  We Want to Hear From You, The Metalworking Nation: jim@makingchips.com jason@makingchips.com ryan@makingchips.com Telephone: (312) 725-0245

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Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Nick Goellner, Mike Payne, and Paul Van Metre. They’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.