MC105: Use Interviews to Discover Your Brand and Get More Business

How well do you know your customers and their needs? And, how well do you meet those needs? The only way to accurately pinpoint the most important expectations of your clients and how you are performing against them is to hear it directly from them. On today's episode, we talk about interviewing current, prospective and lost clients. We welcome back Julie Poulos, Kacey Keegan, and Jimmy Merritello with Red Caffeine Marketing+Technology for our MakingChips Marketing Series. They share some valuable information about surveying your clients to help you better understand the collective voice of your customers. In manufacturing news, we'll discuss the current state of the manufacturing economy and efforts to restore U.S. manufacturing to its former glory. Episode Outline:[01:11] - DMG Mori[03:39] - Manufacturing News[06:16] - MachineMetrics[07:35] - Welcome Back Julie[12:40] - Feedback Loop[15:00] - Great Success Stories[18:09] - It All Starts with a List[20:12] - Buying Trigger[23:00] - Pain Point[26:12] - Surveys[28:59] - Buyer’s Persona Mentioned in this Episode: DMG MORI - Innovation DaysManufacturing News Machine Metrics - 10% OffRed Caffeine Marketing + Technology Julie Poulos | LinkedIn Kacey Keegan | LinkedInJimmy Merritello | LinkedInSurvey Monkey Red Caffeine Keystakeholder Interviews Question Set Template | PDF Download  We Want to Hear From YOU, The Metalworking Nation: • Jim@makingchips.com • Jason@makingchips.com • Ryan@makingchips.com Telephone: (312) 725-0245

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Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Nick Goellner, Mike Payne, and Paul Van Metre. They’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.