MC114: Identifying Your Marketing Technology Stack

Hello Metalworking Nation! We are happy to bring you another episode of our #MarketingForMakers Series with Red Caffeine Marketing + Technology. Today we welcome back back Julie Poulos as she introduces Red Caffeine's Founder & CEO -- Kathy Steele. On this episode of MakingChips, we focus on integrating technology into your business. Kathy and Julie walk us through some starting points that will equip and inspire you to identify gaps in your business technology stack.Today's discussion features an array of topics including: integrating platforms, examining financial insights, systemizing talent management, and getting your operations in order. Episode Structure: [04:08] - Record Download Month [05:05] - Summertime in Chicago [07:50] - Welcome Julie Poulos and Kathy Steele [10:46] - Forbes Article by Kathy [13:55] - ERP, CRM, KPI's and Other Acronyms [18:36] - Identifying the Gaps [21:06] - Building Bridges [22:14] - Systemizing Talent [25:30] - CRM Integration [31:00] - Tech Audit and Financial Insights [34:05] - Get Your Operations in Order [35:56] - “Love Your Lathe” Links Mentioned in this Episode: Red Caffeine Marketing + Technology Forbes Article by Kathy Steele Julie Poulos |LinkedIn Kathy Steele | LinkedIn Red Caffeine's "Biz" Tech Stack Leave Us A Review! We Want to Hear From YOU, The Metalworking Nation: • Jim@makingchips.com • Jason@makingchips.com • Ryan@makingchips.com Telephone: (312) 725-0245

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Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Nick Goellner, Mike Payne, and Paul Van Metre. They’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.