MC131: A Driven Process for Manufacturing Sales

Hello Metalworking Nation! On today’s episode, we welcome two very special guests from Orbitform to the MakingChips Podcast. We are pleased to welcome Phil Sponsler (President of Orbitform) and David Shirkey (Manager of Strategic Initiatives). Orbitform (Jackson, Michigan) manufacturers custom assembly machines and assembly systems to customers and industries around the world. Phil and David tell us the story of how Orbitform was started and how they got involved with the company. We'll hear some insights on Orbitform's remarkable success following the great recession and how they developed an internal CRM software system that created unprecedented efficiency in their business. In Manufacturing News, we continue to talk about the industry's growing optimism as U.S. Manufacturing accelerates to it's best year in over a decade. Episode Outline:[00:01] - IMTS 2018 [03:50] - Manufacturing News [04:43] - Anything New at ZENGERS? [07:06] - What’s New With Jim? [08:50] - Introducing David Shirkey [09:39] - Introducing Phil Sponsler [10:38] - The Story of Orbitform [11:38] - What Is Orbital Riveting [16:27] - Coming Out of the Recession [17:49] - Phil’s Initial Journey [19:14] - Marketing vs Sales Driven [20:41] - Driven Process [22:15] - Orbistix Mission [24:21] - What is a "Form Fix” [26:20] - Orbitform’s CRM Efficiency [31:43] - 98% Utilization Links Mentioned in this Episode: Digital Manufacturing and Design Innovation Institute (DMDII) Manufacturing NewsOrbitformBallistix Theory of ConstraintsDivision of Labor in Sales Sales Process EngineeringEli (Eliyahu) Goldratt “The Goal”Phil Sponsler | LinkedIn David Shirkey | LinkedIn We Want to Hear From YOU, The Metalworking Nation: • Jim@makingchips.com • Jason@makingchips.com • Ryan@makingchips.com Telephone: (312) 725-0245

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Manufacturing is challenging, but if you are connected to a community of leaders, you can elevate your skills, solve your problems and grow your business! MakingChips was launched in 2014 to equip and inspire the metalworking nation. Hundreds of episodes and a million downloads later, it’s an industry-leading source of information, inspiration, and entertainment for manufacturing leaders of all types. It’s hosted by Nick Goellner, Mike Payne, and Paul Van Metre. They’re joined by a rotating panel of expert guests – including Titan Gilroy (TITANS of CNC), John Saunders (NYC CNC), Mark TerryBerry (Haas Automation), and many more. Join us as we tackle the topics that keep you up at night - leadership, operations, technology, growth, workforce development and culture.