EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth with Deeper Integrations
Interview with Scott Brinker - VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com, the most popular blog on the internet devoted solely to the nexus of marketing and technology. Scott has been regarded as one of the world's foremost thought leaders in the field of marketing technology. We spoke with Scott to get his opinions on emerging martech trends, what the martech landscape of the future looks like and his advice for SaaS companies on surviving challenging times of the present financial environment. On the Menu: 1. Martech Trends and the Great App Explosion 2. Picking the right tools for your martech stack 3. Identifying which sources to integrate with the Customer Data Platform 4. The role of intuition in data driven decision making 5. How to design a scaling integration strategy that works 6. Adapting your business model to the current macroeconomic environment