EPISODE 095: Generating Impact and Outperforming Competition with Measurable Results
Interview with Shoham Eckhaus - Chief Strategy Office & CMO at Penguin Strategies Shoham Eckhaus is the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. She is a B2B Growth Hacker, passionate about helping tech companies build and maintain effective "marketing machines". An entrepreneur, marketer, product manager, system engineer, and yogi - Shoham is a seasoned strategist and an established industry professional with a career spanning decades of experience. On the Menu: 1. Building an effective marketing funnel for B2B 2. Capturing and converting leads with little effort 3. Relying solely on paid marketing campaigns 4. Optimizing your customer acquisition funnel: The Dos and Don’ts 5. Predictive Marketing and the Future of AI 6. Expanding to a new product under the same brand