EPISODE 099: Mastering the Art of Crafting User-Friendly Websites Through Effective Design and Communication
Interview with Megan Sullivan - Creative Director at Nextiny Marketing Megan Sullivan is a talented and driven Creative Director at Nextiny Marketing, a leading digital marketing agency that helps businesses of all sizes achieve their marketing goals. Megan's journey toward her current role started at Lee University in Cleveland, where she discovered her passion for combining creativity and business in the world of marketing. With more than half a decade of building CMS websites - Megan is an expert at understanding and visualizing messaging and branding and her keen understanding of the power of strategic marketing has helped numerous businesses in driving growth. Tune in to the latest episode of Marketer of the Month to learn about brand storytelling, website creation, optimization, user experience and much more! On the Menu: 1. The importance of research, planning, and site structure in creating effective and user-friendly websites 2. Website optimization with the help of Hubspot CMS and data analysis tools like Moz 3. Using the story brand methodology to structure a webpage and simplify marketing guesswork 4. Creating visually aligned content that communicates the client’s brand story and character 5. Handling client feedback and making design decisions that improve brand communication 6. Focusing on pages with conversions, heat mapping, and regular inventory of website performance