EPISODE 103: Exploring Marketing in the Age of AI and Measuring Effectiveness
Dustin is the CEO and Founder of HIVE Strategy and HIVE Hub. He leads engaging and educational sessions and keynotes focused on digital marketing, marketing strategy, inbound marketing, and entrepreneurship through a philosophy of marketing and selling like a human. Tune in to the latest episode of Marketer of the Month to have him talk more about a humanized approach to marketing. On the Menu: 1. Changes in the marketing world with the advent of AI 2. Human oversight of AI processes 3. Sales with a human-centric approach 4. Evaluating the efficacy of your marketing strategies 5. Brand messaging that is truthful and open 6. Sustaining a competitive edge during a recession