EPISODE 138- From Sportswear to Software: Decathlon's Director of AI Hugo Hamad on How AI is Upgrading Sports

Hugo Hamad is the Director of AI at Decathlon Digital where his mission is to make life easier for data users and help businesses take advantage of Data & ML in production. With more than 14 years of experience, he focuses on implementing strategies and tools to enhance the efficiency and quality of deploying AI models while engaging various professionals in creating tailored solutions. On The Menu: 1. Passion for Technology in the Professional Journey 2. AI's Impact on Customer Experience at Decathlon 3. Challenges and Solutions in Implementing AI at Decathlon 4. Strategies for AI Deployment and Adoption 5. Exciting Upcoming AI Projects at Decathlon 6. Measuring Success and ROI in AI Implementations

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“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!