Should You Go to War With a Larger Company | Ep. #1509

In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If You Should Go to War with A Larger Company.
  • [00:30] Fortnite went all out against Apple by adding in-app payments and discounts.
  • [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc.
  • [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company.
  • [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win.
  • [03:12] The significance of the discount Fortnite users have been given.
  • [03:49] That’s it for today!
  • [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Fortnite

Apple

Android

Basecamp

HEY

 

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.