The Big Mistake You Are Making on Social Media | Ep. #1242

In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each new channel you publish to. Tune in to hear all about Gary Vaynerchuk’s awesome free resource that outlines everything you need to know regarding social media posts! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Big Mistake You’re Making on Social Media. 
  • [00:47] Examples of how we repurpose content efficiently. 
  • [01:19] Making the mistake of republishing content on an inappropriate channel.
  • [02:00] Always keeping the norms of the channel (e.g. length of posts) in mind. 
  • [02:20] Advice for publishing natively on Twitter and recent example of a successful Tweet. 
  • [03:08] Putting thought into your posts rather than publishing the same across all platforms. 
  • [04:02] Study the strategies of those who do well on various platforms. 
  • [04:27] Keep in mind that some channels work in both directions while others don’t.  
  • [05:20] Building a culture of experimentation to find out what works. 
  • [05:55] The free resource that outlines key principles of posting on social media. 
  • [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.