Inside B2B: What sales needs from marketing
The latest podcast in our B2B series, sponsored by The Marketing Practice, looks in-depth at collaboration between sales and marketing, how it has been changed by the disruption of the pandemic, and what marketers need to do make it as successful as it can be. Join Marketing Week's panel of senior B2B marketers as they debate: - How to create better relationships between sales and marketing - What each can do for the other - How 2020 has changed the buying experience of customers - What sales now needs from marketing as a result - Why marketers now have a greater role in closing the deal