Patreon CEO Jack Conte’s creator-oriented vision
The “creator economy” could grow to nearly half a trillion dollars in the next four years, according to Goldman Sachs. That buzzword describes the online ecosystem of people creating and monetizing videos, music, podcasts, newsletters, art and other forms of expression, usually on social media. But advertising and algorithms can be fickle mistresses. For the last decade, Patreon has enabled fans to directly support creators with paid digital subscriptions. Now the company is offering a free membership option and the ability to sell digital works. Marketplace’s Meghan McCarty Carino spoke with Patreon CEO and co-founder Jack Conte about how these new services can help the creator economy grow.