The new tech behind LeVar Burton’s crusade for child literacy (re-air)

Actor and producer LeVar Burton is famous for many things. His iconic roles on “Star Trek” and the miniseries “Roots,” for instance. But many of us got to know him as host of the PBS show “Reading Rainbow.” His run with the show ended in the mid-2000s, but Burton is still promoting literacy for kids. He’s now the “chief reading officer” at ed-tech company Byju’s Osmo. Together, they’re launching a reading program for kids ages 5 to 7 that uses an iPad and the Osmo app’s artificial intelligence and speech recognition to help kids grasp the fundamentals of reading. That program is set to launch next month. Marketplace’s Kimberly Adams spoke with Burton earlier this year about the unique reading challenges facing kids today. The following is an edited transcript of their conversation.

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Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.