98: Increasing Sales Efficiency Ratio (w/ Josh Ho, Referral Rock)

In this episode, John Bonini chats with Josh Ho (founder and CEO of Referral Rock) to hear how they improved their “Sales Efficiency Ratio” : the ratio of sales that were generated through salespeople vs non-salespeople.

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This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.