#17 - Breaking Into New and Unexpected Markets for Your Music

Looking at the traditional methods of making new fans as well as new and unexpected ways of making new fans. How do you measure the return investment? How can leverage old school methods with unconventional ideas? Resources: Episode 2: How to Book Better Shows Episode 9: Perfecting Your Pitch Book: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell How to Fund New Audiences Through Market Segmentation (article)

Om Podcasten

A music business show made for artists who are looking for clear information, inspiration, and application for their careers. Ideas are broken down into steps that musicians can use to advance their career. The show is written and hosted by Simon Tam, an industry professional who is the founder of The Slants Foundation, author of multiple books, and longtime mentor/speaker at SXSW, the DIY Musician Conference, and other major events.