#29 - When Should You Boost Facebook Posts?

With the ever-changing algorithm that is showing less and less of your content to your Facebook followers, it's tempting to just boost your way out of the problem. But is it worth it? What about Facebook ads? Today, we talk about paid social media strategy for Facebook strategy, go over some best practices, and how you can improve your music marketing game. Resources: How to Advertise on Facebook: The Complete Guide (article by Hootsuite) Facebook Advertising for Bands: Boost vs. Ad (Sonicbids blog) 40 Ways Bands Can Use Social Media to Increase Engagement at Shows (article) Books to help you win at social media: Going Social Music Business Hacks Likeable Social Media Crushing It

Om Podcasten

A music business show made for artists who are looking for clear information, inspiration, and application for their careers. Ideas are broken down into steps that musicians can use to advance their career. The show is written and hosted by Simon Tam, an industry professional who is the founder of The Slants Foundation, author of multiple books, and longtime mentor/speaker at SXSW, the DIY Musician Conference, and other major events.