Ep. 23: Traditional Indian Alcohol featuring Shubhra Chatterji

In this episode, our 2Gs, the Gourmands & Geeks, Sadaf and Archit are on an exploratory journey of local and Indian alcohol with Shubhra Chatterji, an award-winning filmmaker, entrepreneur, and documenter of India’s culinary heritage.They will dive into the ocean of indigenous intoxicants such as Maadi, Taadi, Handiya, Chhaang, Chulli and answer questions such as: Is local alcohol consumed for medicinal reasons or for pleasure or a mix of both? Why do indigenous alcohols have a niche market and how can they be marketed to a broad audience in India? What are these alcohols made of? What does Ayurveda say about drinking?So fill your chakhna bowl and pour your favourite beverage while you get a flavour of local Indian alcohol.Important links to geek out more:Shubhra Chatterji’s Website: (https://www.historywali.com/)Twitter: @historywali (historywali)Company: (https://tonsvalley.shop/)From Chhaang in Ladakh to Chulli in Himachal, local drinks you must try when you travel next by Samonway Duttagupta(https://bit.ly/3u7SC8k)Book: The Indian Spirit by Magandeep Singh(https://www.amazon.in/Indian-Spirit-Untold-Story-Drinking/dp/0670089052)Book: House Spirit: Drinking in India edited by Palash Krishna Mehrotra(https://amzn.to/3fnU56l)You can follow Sadaf Hussain & Archit Puri on their Instagram handle:@sadaf_hussain @thehustlinggluttonYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/

Om Podcasten

In the Naan-Curry Podcast, we explore the rich heritage of food in India one dish at a time. The conversation, seasoned with enjoyable anecdotes, will give you a historical perspective on the evolution of food in the country and dive deep into the economics that shaped its consumption. Sadaf is an author, chef and MasterChef India Finalist and Archit is a researcher, consultant and writes on behavioral sciences and economics. Tune in to new episodes every Wednesday, starting from 28 October.