OOH Insider - Episode 025 - John Laramie, CEO of Project X (formerly ADStruc)

Have feedback or a question? Text us!John Laramie is a tech guy.He started out like most entrepreneurs, pursuing the passion of a side hustle thru which he found a love for out of home advertising.As with falling in love does, it was not without challenges. A fragmented industry left the execution, shall we say, "clunky" and "clunky" is not something that a tech startup entrepreneur is going to tolerate.So, John set to work, developing ADStruc - a platform for ad agencies to use to simplify (...

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Learn about How DOOH Advertising Works and How To Measure DOOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.