OOH Insider - Episode 027 - Rick Robinson, CSO of Billups

Have feedback or a question? Text us!Rick Robinson is what the kids call "an O.G." in Out of Home. He's been in the business for 35 years and seen it change across those 4 decades.He's been on both sides of the equation, as a seller and as a buyer, and is a fixture in the southern California art-scene, tying his two passions together in a perfect harmony.Rick's approach is far from conventional and when you hear his origin story you'll understand why. He came up working with his hands, a blue...

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Learn about How DOOH Advertising Works and How To Measure DOOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.