How to Use B2B Events as a Marketing Weapon with Jonathan Kazarian of Accelevents
Here are some of the key topics that Jon and Paris discussed in this episode: • The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events. • Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren't designed to capture and keep your event data. • How to fix the event attribution gap: learn to measure the success of your event • What's the working marketing mix for customer acquisition in the events industry? • Does the post-Covid environment pose a threat to virtual events? • Personal branding & how to come up with content ideas for social media. Guest: LinkedIn [https://www.linkedin.com/in/jkazarian/] Accelevents [https://www.accelevents.com/] See more: Hop Online [https://hop.online/] Paris Childress [https://www.linkedin.com/in/parischildress/] LinkedIn PTM Page [https://www.linkedin.com/showcase/paris-talks-marketing]