Unlocking Sales Success in Regulated Industries | Craig Nelson from Triptych
In this episode, we’re joined by Craig Nelson, Vice President of Sales and Marketing at Triptych, a SaaS company offering personalized content creation for companies in regulated industries like healthcare, finance, and manufacturing. Craig shares his insights on how Triptych helps broker agents, partners, and sellers do business by providing personalized content within moments. He also discusses the importance of understanding the challenges of sellers, partners, and customers, and how this understanding can help marketers create targeted content that resonates with their audience.