In this week’s episode
Find out how MSPs are starting to make small changes to their business, but larger changes in their marketing, to be front-of-mind in a future where cyber security comes first
This week’s big interview is with business acquisition expert Jonathan Jay. Find out how it’s possible to grow your business via acquisition but without the off-putting costs
Also this week, Paul asks if now is the right time to out-source more of the ‘hassle’ work, plus there’s a great question from listener Olly about how to find time to improve a business
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul talked about outsourcing specialists, including Continuum and Inbay
Find out more about Paul’s blatant plug for MSP Easy Tools
Paul’s guest on the show talking about how to grow through acquisition is Jonathan Jay from The Dealmaker’s Academy
Check out some of the books from the brilliant aforementioned Stephen Covey
The question about how to find time to work on the business came from Olly Denhard from IT Trouble Free
Our guest on the next show on 28th January to talk about how to become even better at sales is James Newell from Clear Sales Message
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Here’s a link to Paul’s Facebook group for MSP Marketing
Episode transcription
Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul Green: Hello. Here’s what’s coming up in this week’s show.
Jonathan Jay: As soon as you realise that the amount of money that you have in your bank account is not going to influence your ability to make an acquisition, you realise that yes, you can grow via acquisition.
Paul Green: We’re also going to look at whether you should be outsourcing more from your business. Certainly something as simple as your NOC and we’re going to answer a question from an MSP on how to get more stuff done.
Voiceover: Paul Green’s MSP Marketing podcast.
Paul Green: If you look at the evolution of IT support over the last 10, 20 years or so, it’s very clear for us now to look back and see that break/fix, which is still a business model used by many people, but break/fix was not a
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas.
Paul Green is a le