Episode 16: Why clients stick with their MSP, even if they're unhappy
In this week’s episode
It’s massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbent MSP, but it happens all too often. Understanding why this happens is the key to overcoming the issue and Paul has some fantastic insight and advice
It may not be great for your waistline (!) but Paul also explains why making regular bookings for the best placed table in your favourite local restaurant could make the world of difference to your MSP’s net profit
Also in this week’s show, a listener asks if physical direct mail has a place in the modern world. And Glenn Robertson from Purechannels is back with an update on the millions of pounds of free marketing money that you could be tapping into
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Here’s a link to Paul Green’s MSP Marketing Edge service
Paul’s returning guest talking about unspent MDF (Marketing Development Fund) was with Glenn Robertson, MD and owner of Purechannels
Also hear Glenn in Episode 1 of Paul Green’s MSP Marketing Podcast
The question about direct mail came from Craig Sharp from Abussi
The guest on March 10th will be JP Kehoe from Skout Cybersecurity talking about how to use security to drive MRR
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green:
Hello and welcome to the podcast. Here’s what’s coming up in today’s show.
Glenn Robertson:
Vendors want to sell as much of their stuff as possible and the MSP or the partner that can help that is going to be the one that’s well-treated.
Paul Green:
We’re also going to look at why you should be taking your clients to lunch at least once a year because it’s the most direct and reliable way to sell them more of your stuff. And i’m going to be answering a question from an MSP about whether or not you should be using more direct mail.
Voiceover:
Paul Green’s MSP marketing podcast.
Paul Green:
So currently the greatest stress in my life is the fact that I’m moving house. Sold my house back in November, found a lovely place to live in a little village just outside of Milton Keens in the UK and that’s all fine. It’s a very short chain. There’s only two transactions in the chain, should all have been done back at the beginning of February and it’s still currently going through and it’s still a little bit of a nightmare.
Paul Green:
Now the problem isn’t me because I’ve bought and sold several houses. I’ve got some investment pro
Om Podcasten
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform.
Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge.
Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients.
You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience.
Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially.
Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably.
Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines.
Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business.
Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge.
They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team.
Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities.
Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive.
Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location.
The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success.
About Paul Green
Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas.
Paul Green is a le