Simplifying Marketing: From Touchpoints to Sales Journey
Send us a text In this episode of the Elevate Media podcast, host Chris Anderson engages in a conversation with marketing expert Nathan Yeung about the importance of effective marketing and simplifying the sales process. Nathan emphasizes the significance of providing enough content to potential customers to facilitate their decision-making process. He argues that people are inherently lazy and prefer having sufficient information to make a decision rather than extensively researching multipl...