A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product

Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client's Facebook ads led to increased traffic and awareness, while their Google ads sealed the deal and closed sales. By understanding the different audiences, product needs, and stages of the customer journey, marketers can strategically create a cohesive, multi-platform advertising campaign that maximizes results.Chapters:00:00:00 Kickoff: The Power of Cross-Platform Advertising with Kobi00:03:20 Leveraging Data to Optimize Social Media Platforms Choice00:06:19 Analyzing Advertising Shifts and Their Sales Impact00:12:51 How a Product Change Can Boost Customer Acquisition Rapidly00:18:17 Tapping into Google: Traffic & Attribution for High-End Products00:22:23 Risks of Neglecting Top-of-Funnel Marketing in Google Campaigns00:26:20 Strategies to Enhance Conversions and Business Success00:33:01 Overcoming Stakeholder Hesitations: Changing the Narrative00:37:24 The Value of Incremental Ad Investments & Scalability Insights00:42:15 Delving into Activation Ads & Effective Consumer Guidance00:46:36 Revisiting: Enhancing Customer Loyalty with Post-purchase MeasuresLINKS AND RESOURCES:Tier 11 ApplicationEpisode 512: The Next Era Of Growth: How To Achieve Full Funnel Excellence Episode 512What is Full Funnel Marketing? (And WHY you need it)Binet & Field frameworkIndiana Jones - Leap of FaithThe Law of Inverse ProfitabilityTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a...

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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.