EP153 - Digital Advertising in the Age of Automation

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & co-hosted by Patrick Gilbert(@PatrickJGilbert) Q1 How much automation are you currently using in your accounts? Does it vary by platform? Q2 What is your general attitude regarding automation in PPC? Has it changed in the past year? Q3 Why do you think the industry has been so slow to embrace automation? Q4 What are the common misconceptions around automation? Q5 Are there scenarios where automation struggles in your experience? For example, low volume accounts? Q6 What is the role of the PPC manager or freelancer in the age of automation? Are they still relevant? Q7 What does a modern, pro-automation PPC agency look like? Are you currently moving toward becoming a more pro-automation agency/consultant? If not, why not? How close are you currently to being a pro-automation PPC pro or agency? --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

Om Podcasten

The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com