EP191 - Frederick Vallaey's Unlevel the Playing Field

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys Q1 How much automation are you currently using in your Google Ads accounts? What types are you using? Q2Do you use smart bidding across the board or only for certain campaigns? Q3 Have you tested the fully automated cross channel Performance Max campaign type and how would you feel if it replaced legacy campaign types? Q4 What tricks do you have for helping automations perform better? Any optimization tips and/or ways you’ve prevented failures? Q5 In what scenarios do you feel manual management is still better than automated #ppc? Q6 How do you plan to stay relevant in a #ppc world where more and more of what we used to do is getting automated? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

Om Podcasten

The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com