EP197 - Brand Safety in PPC
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is “brand safety” a concern for your clients and/or stakeholders? Why or why not? Q2 Have you experienced an increase in awareness of or requests to be more vigilant with regard to brand safety in the past year or two? Q3 Do you find that your ability to keep your brands “safe” from appearing alongside objectionable types of content is easier on some platforms than others? Which ones are better or worse for you? Q4 Do you think that the tools that the platforms provide are adequate for your brand safety needs and concerns? Q5 Have you stopped advertising on any platforms because of brand safety issues? To the ex,tent you can share, what specifically made you stop? Q6 What is your biggest brand safety in advertising frustration(s)? Q7 If you could have one wish with regard to brand safety in advertising on platforms, what would it be? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message